Your school's website and brochure are more than just information hubs. They're your opportunity to showcase not just what you teach, but how you inspire, nurture, and empower young minds.
A student's triumphant smile after mastering a challenging concept, focused determination during a science experiment, teammates celebrating victory on the sports field — it's these compelling images that capture the unique spirit of your school.
So without further ado here are my practical tips for capturing your school's unique spirit in a way that will resonate with parents and students alike.
Capture Natural Shots
Nobody likes stilted, stiff photos where everyone looks like they’ve just been told off by the headteacher. The key to great school photos is to catch kids in their natural habitat—running around, laughing, and generally being their energetic, carefree selves. When you’re out there with your camera, think of yourself as a wildlife photographer on the savannah. Your goal is to blend in, let the action happen, and snap those genuine moments that show real joy.
Catch Them in the Act
Want to know where the magic happens? The playground. That’s where you’ll find the best expressions—faces lighting up as someone scores a goal, the intense concentration of a hopscotch game, or the pure joy of swinging higher and higher. These are the moments that show the true spirit of the school. So, put on your comfy shoes, find a good spot, and get ready to capture some action!
Let Them Move
Resist the urge to line kids up against a wall like they’re about to have their passport photos taken. Instead, let them move around. Whether it’s a group working on an art project, a science experiment in full swing, or kids simply chatting over lunch—movement adds life to photos. It’s those candid moments, the ones where no one’s thinking about the camera, that will give you the best shots.
Showcase Diversity and Inclusion
Capture a range of students and activities that reflect your school’s diverse and inclusive environment. Your website should be a window into the vibrant community that makes your school special.
Highlight Key Areas
Focus on what makes your school unique. Is it the state-of-the-art science lab? The beautiful outdoor spaces? The bustling art room? Capture these highlights to give prospective parents a real sense of what your school offers.
Capture Engaging Moments
People love seeing others in action. Capture students actively engaged—whether they’re in a heated debate during a lesson, scoring the winning goal, or totally absorbed in a book. These images will show that your school is a place where things are happening!
Update Regularly
No one wants to see photos from three years ago. Keep your website fresh by regularly updating your images to reflect the current school year and activities. It shows that your school is dynamic and always moving forward.
Use Authentic Images
Step away from the stock photos. Nothing says “generic” like images of kids who have never set foot in your school. Use real photos of your students and staff—it’s more relatable, trustworthy, and gives a genuine feel to your website.
Get Permissions
Always, always, always get the necessary permissions before posting student photos online. It’s crucial for privacy and safety. Make sure parents and guardians are fully on board with where and how their child’s image will be used.
Consistent Branding
Your school has a unique identity, and your images should reflect that. Keep the photos in line with your school’s branding—use consistent colours, themes, and styles to create a cohesive look.
I hope you have found these tips useful - hopefully, you’ll not only capture the essence of your school but also create a visually engaging website that resonates with visitors. If you'd prefer to call in the professionals, get in touch!
